Trained in Information Technology, Koh Sing found her passion in Healthcare Market Research. She spent 9 years with Synovate, Cegedim Strategic Data and Ipsos as Research Manager before founding Info Reach in 2016. Her past experience encompasses dealing with quantitative and qualitative projects covering different therapeutic areas. Koh Sing is also an experienced moderator for in-depth interviews, particularly for healthcare related studies. She is also involved in focus group moderation as well.